Brand – An ecommerce jewelry company specializing in modular jewelry design. The client custom designs  her own products, necklaces and bracelets.

Brief – A pop-up store operating for a four month period. Suitable for highly prestigious malls, business centers, a platform for product launches, and a sales tool, for the holiday season, to better understand where the product stands with the customer through the direct and personal encounter with the client in the store.

Solution – A standalone pop-up store that adapts to the designated location and is subject to slight adjustments. While still being able to relocate to other spaces.









The store emits a sense of luxury, inviting the shoppers in. The greatest challenge before us:

  1. How to remove shopper apathy and arouse their curiosity toward entering the store.
  2. How, using a space of 4x6m, to establish a store that operates and provides the right balance of operational and sales spaces.
  3. Establishing an attractive store at a low budget compared to the other stores in the mall (all of the leading fashion brands) and generating interest, curiosity and a sense of prestige.
  4. How to ensure that the store conveys the product’s character through correct and targeted design.

The Solution

A unique pop-up store that is suitable to the New York market. The store conveys a message of uniqueness through its color scheme and material selection. 2 large screens at the entrance to the store tell the shoppers about the brand, the piece of jewelry and how it is assembled.

The store consists of a small and intimate space with “game” tables for the client and salesperson. This solved the problem of promoting intimacy in an open-spaced store (popup).

The store’s sale area resembles a playground (Lego) at each station. We have created game trays and organizers for the loose products.

We designed boxes suited to the product’s character – a branded square box that divides into 3 compartments when opened.



We created multiple storage solutions concealed within the sales furniture.

Concurrently, we designed the store – in Tel Aviv and Connecticut – through proper parts planning and meticulous engineering design. All of the store elements were installed by Toolbox in Manhattan. This enabled us to evaluate and approve certain products in-house and transport and produce larger parts in the U.S. in order to ensure a proper balance that saved the client costs and local approvals for the finishing details.

The brand was launched in the store.

The store was covered by several international fashion magazines as an interesting store to visit.

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